LINKS + RESOURCES
FONT GUIDE
You absolutely are not limited to these fonts, but It will allow you to see a lot of font names and what they look like at a glance. Do your market research to see what kinds of fonts are working within each micro market. gather your own doc of 30+ fonts that you can keep growing.
UNDERSTANDING YOUR SHOP METRICS
CALCULATE YOUR CLICK THROUGH RATE, CONVERSION RATE, ADVERTISING COST OF SALE (ACOS), TOTAL ADVERTISING COST OF SALE (TACOS), & RETURN ON AD SPEND (ROAS). LINK TO JESSE’S MARGIN ANALYSIS + DIAGNOSING YOUR SHOP ISSUE IF YOUR NUMBERS ARE SUBPAR.
ICP COURSE OVERVIEW
For some, an overview is super helpful so they can see the process from a bird’s eye view. For others, it can be overwhelming, so you may prefer taking it chunk by chunk. Here is a graphic that shows you the process of THE ICP COURSE and the method Jesse guides us through, then a checklist overview, & some HPPC list building info.
PRODUCT SPECIFIC RESOURCES
ORNAMENTS
TIPS, TRICKS, AND UPDATES ON ORNAMENTS TO HELP YOU BELOW:
Plan Two
It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.
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